News


BUSINESS OF HOME STAGE WHISPERERS

As prices (and stakes) soar in the real estate market, staging has evolved from
simple decluttering into a bona fide and competitive profession. 

Stage Whisperers Home Staging Los Angeles

Leslie Whitlock Staging & Design in Los Angeles

Leslie Whitlock excuses himself for the third time during our phone interview. Holding his mobile away from his mouth, he shouts, “Hey, come here!” to a mover unloading too much at once from a van parked outside a Dutch colonial revival house in Pasadena, California. “Under your arm is a beautiful matelassé bedspread,” he says, politely but firmly chastising the mover. “By carrying it that way you’re crushing the linen.” Turning back to his interlocutor, he sighs. “They don’t get it. You have to keep the furniture clean and the quality high. Who wants to walk in and see somebody’s dirty chair?”

Whitlock is energetic and funny, but he doesn’t fool around. He can’t afford to. His business—staging homes to ensure they sell fast and for a premium—used to be the quaint purview of third-tier decorator housewives who glided in, tidied up a bit and arranged pretty flowers in a vase. Today, the business is fast-paced and high-pressure. Last year, Whitlock staged 800 houses. “I have three or four projects a week, 52 weeks a year,” he explains. Acquiring a poor reputation (for shabby furniture, say) could land him on stagers’ skid row.

A perfect storm contributed to the higher visibility and increased stakes of home staging. In a video interview with Shell Brodnax, CEO of the 10-year-old REAL ESTATE STAGING ASSOCIATION (RESA), real estate legend Barbara Corcorantalks about the growth of the profession. “Ten years ago, no one knew what it meant,” she recalls. “I think the advent of the Internet set the stage for home staging. Heretofore, people would ride by a house and have a peek at the front… and decide if they wanted to see it. Now everything’s obvious inside the house. Everybody shops online. Nine out of 10 people start their search there… [Home staging] used to be an extra; now it’s an essential.”

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“Pretty Little Liars” star Ashley Benson buys home staged by Leslie Whitlock Staging & Design.  As seen in Variety Magazine.






Meryl Streep recently bought a home staged by Leslie Whitlock Staging.  As seen in Variety Magazine and Architectural Digest.






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Nadeau Los Angeles presented Leslie Whitlock in a speaking engadgement on Saturday October 1st, 2016. Around 30 people attended. The event was from 12-2pm although there was a line of people waiting to speak with Leslie that kept the meeting til 4pm. It was a great event and brought some new business to the store.






nadeau_event_postcardFor more info and to RSVP, Click here

Come out to Nadeau Los Angeles this Saturday to see how I stage their unique pieces! There will be food & drinks and $500 in prizes. I’ll be there from 12-2 and would love to see you. RSVP here: https://www.eventbrite.com/e/nadeau-los-angeles-designer-meet-and-greet-leslie-whitlock-tickets-27714294200

Saturday, October 1, 2016 12:00 PM – 2:00 PM

Nadeau Los Angeles
176 North La Brea Avenue, Los Angeles, CA

snacks, beverages, and music
Raffle of $500 in Nadeau prizes











Malibu California Living Home Staging Featured in Curbed

more at: http://la.curbed.com/archives/2015/09/malibu_mobile_home_15m.php






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more at:
http://www.latimes.com/business/realestate/hot-property/la-fi-hotprop-malibu-mobile-home-20150902-story.html






Leslie Whitlock Staging & Design Featured in Today Home.

Leslie Whitlock Staging Featured in Today Home






Leslie Whitlock Staging featured in Variety Magazine.

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Leslie Whitlock Staging & Design featured in Los Angeles Times.
Home Staging La Times






Home Staging gets results

Home Staging gets results






Leslie Whitlock Staging in Elle Decor

Leslie Whitlock Staging & Design in Elle Decor

Our Staging was featured in Elle Decor…click here to see photos of our staging in Encino for Leighton Meester’s Home for sale.






Our recent home staging in Encino for celebrity Leighton Meester is featured in www.latimes.com, today.com and variety.com :

Home Staging featured in latimes.com

Home Staging for Celebrity

Home Staging featured on Today.com

Home Staging featured on Today.com

Home Staging featured in Variety.com

Home Staging featured in Variety.com






Home Staging in Los Angeles

Home Staging in Los Angeles

Leslie Whitlock Staging and Design was recently featured in California Home+Design. Read Ca






Our recent project in Nichols Canyon, A mid-century modern masterpiece was featured in Modern Living LA Magazine.  Click here to see this marvelous work of art.






with Linda Chamberlain, Nourmand & Associates

This condo on first open house attracted 150 people to see it on the strength of staging photos on the mls.






with Peter Tomlinson, Keller Williams Los Feliz

sold $300,000 over asking due to staging

multiple offers

sold in the first weeks on the market






holboro_before_after

with Neviana Hristova, Sotheby’s Los Feliz

Was on the market for 3 months

We then staged it

sold in first week

sold $25,000 over asking (source TheMLS)






holboro_before_after

Owner occupied listing on the market at over 1 million.
3 months with no offers.
Staged by Leslie Whitlock Staging.
In escrow, over asking in the first week!






A buyers first impression of your home is important. Your home will get sold faster with Home Staging.